Creating Customer Evangelists

I had the fortune of meeting Ben McConnell two summers ago when we brought him in to speak about Creating Customer Evangelists to the Twin Cities chapter of Fast Company's Readers' Network.

Here are the tenants of
CreatingCustomer Evangelists:

1. Customer plus-delta: Continuously gather customer feedback.
2. Napsterize knowledge: Make it a point to share knowledge freely.
3. Build the buzz: Expertly build word-of-mouth networks.
4. Create community: Encourage communities of customers to meet and share.
5. Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite.
6. Create a cause: Focus on making the world, or your industry, better.